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2:09 Consumers prefer the taste of wine that has a label they can identify with: UBCO study

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Consumers prefer the taste of wine that has a label they can identify with: UBCO study

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Consumers prefer the taste of wine that has a label they can identify with: UBCO study

April 10, 2019

When shopping for wine, many people rely on the label to help them make their selection. Now, a study conducted in the Okanagan suggests how the label looks can actually impact how consumers feel the wine tastes.

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