Justin Bieber, Ed Sheeran drop bizarre music video for ‘I Don’t Care’
The video was filmed almost entirely in front of a green screen, allowing the duo to get wacky and showcase their true personalities on screen.
From a graceful ballerina version of Sheeran to a Bieber-sized ear of corn and a dancing ice cream suit, there’s truly no shortage of entertainment in the video.
The intentionally choppy editing job, vividly distracting colours and corny backgrounds — including rainbows, space and a dinosaur-infested forest — give a whole new meaning to the term “low budget.”
It’s in the name of the song, though: Bieber, 25, and Sheeran, 28, clearly didn’t care about putting together a high-budget production and were more interested in having fun together, which is precisely what the song is about — overcoming social anxiety by being able to be yourself with a loved one.
It’s currently unclear whether I Don’t Care is a standalone single or if it will appear on either Sheeran’s or Bieber’s next studio albums.
Sheeran is still busy on the road with his extensive Divide world tour, which is set to conclude in August.
Typically, he has left a three-year gap between each of his album releases, however that has never been a confirmed trend.
He revealed that he was working on a followup to 2015’s Purpose before leaving the stage.
“Album coming soon,” he told the crowd.
The Canadian idol announced a break from his music career in March. He was set to focus on both his family and mental health, which he’s struggled with in the past.
But Bieber’s recent promise of new music was fulfilled very quickly.
The widely positive reception of the I Don’t Care music video has made a good start to the weekend for thousands of fans across the globe, with many appreciating the fact that it “doesn’t take itself too seriously.”
Here’s what some fans on Twitter had to say:
Some users, however, didn’t quite catch onto the meaning behind the video.
While Bieber currently has no scheduled tour dates, Sheeran kicks off the final leg of his tour in Europe at the end of the month.
I Don’t Care is now available on all major streaming platforms.
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