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Is it just me or does paying full price for pretty much anything these days give you a sudden and almost life-threatening case of spending heatstroke? 2026 Susie now plans and plots and has (finally) made my peace with waiting for coveted items to go on sale. While a deal used to be a fluke or a bonus that tasted like a surprise layer of buttercream frosting inside the cake called ‘Shopping Math’, now acting when a price drops is equal parts challenge and necessity. A bottle of dry shampoo for $15? I’ll throw on a ball cap, thanks. Thank goodness for Prime Day! Shopping just got sweet again, with deals on brands like Shark, Colour WOW, Coleman and more.
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