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TikTok has officially turned body care into the main character of our routines. From rich butters that feel like frosting to lightweight lotions that sink in instantly, these viral picks prove moisturizing can be just as exciting as makeup. Whether you’re chasing glass-skin, craving a scent that doubles as perfume, or just want seriously soft limbs, these lotions are the ones everyone is buzzing about. Ahead, ten formulas worth the hype (and shelf space).
Beloved for its gourmand salted caramel-pistachio scent, this cult-classic lotion also visibly firms and smooths skin, courtesy of caffeine-rich guaranà extract.
Juicy watermelon meets hydrating hyaluronic acid and smoothing AHAs in this playful pink lotion that’s a social media star in its own right. The result? Skin that feels plump, baby-soft and smells downright delicious.
Rihanna’s lush body cream is all over TikTok for its indulgent whipped texture and tropical-inspired fragrance. Packed with seven luxe oils and shea butter, it’s a veritable vacation in a jar.
You may know Naturium as a Hailey Bieber–adored brand, and TikTokers love it too. This drugstore gem restores moisture with plant-based lipids, squalane and shea butter for irresistibly-smooth limbs.
This whipped argan oil body butter has TikTokers (and us) completely obsessed. The rich, fluffy texture melts into skin, while the warm vanilla scent lingers like a cozy sweater.
Velvety-soft and sweetly scented, this lotion blends shea butter with cozy vanilla cashmere for all-day hydration. It’s earned rave reviews for leaving skin supple and snuggle-worthy.
Lush, velvety and scented with sweet almond, this luxe lotion smooths, firms and leaves skin with a radiant sheen that social media stars can’t get enough of.
This drugstore favourite took off online thanks to its ultra-rich, almond oil–infused formula that imparts a radiant sheen. Bonus: it layers beautifully under fragrance.
This powerhouse cream is social media famous for rescuing dry, irritated skin. With colloidal oatmeal and shea butter, it delivers instant relief and long-lasting moisture.
Oh-so-sweet and hella hydrating, this Canadian brand’s whipped body milk smells like a vanilla dream. Get ready to treat your skin to the most indulgent dessert.
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