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9 skin-saving serums you need now

Now, let's find your perfect match.

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Looking to elevate your skincare routine without overcrowding your bathroom counter? Enter face serums—the ultimate skincare heroes. Brimming with potent active ingredients, they penetrate deeply to target and treat unique skin concerns—wrinkles, acne, dryness—at a cellular level. We *love* a product that does all the work. Curious which serum will work wonders for you? From a blackberry-infused retinol to a luxurious anti-aging formula, read on for our selection of the best serums to help you achieve the radiant complexion of your dreams.

 

Best retinol serum

Glow Recipe Blackberry Retinol Serum
Not all retinols are created equal. This triple retinoid formula by Glow Recipe is infused with barrier-soothing blackberry extract to clarify sensitive, blemish-prone skin while reducing fine lines sans irritation.
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You may also like:

CeraVe Resurfacing Retinol Serum – $26.34 (was $27.98)

Neutrogena Anti-Aging Retinol Oil – $25.50 (was $38.27)

 

Best vitamin C

Drunk Elephant Vitamin C Serum
Looking to boost brightness and firm the skin? Drunk Elephant’s highly potent 15 per cent vitamin C day serum is destined for your routine. Layer under sunscreen to protect against pollution and UV-induced free radical damage.
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You may also like:

Paula’s Choice C15 Super Booster – $76

All Natural Advice Vitamin C Serum – $32.99

 

Best plumping

Biossance Squalane and Copper Peptide Rapid Plumping Serum
The key to youthful skin, this Biossance plumping serum boasts a bouncy complexion courtesy of moisture-boosting hyaluronic acid and squalane. Plus, collagen-promoting copper peptides enhance firmness.
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You may also like:

Paula’s Choice Pro-Collagen Multi-Peptide Booster Serum$80

Matkas Korean Triple Pure Hyaluronic Acid Serum – $33.99 (was $48.99)

 

Best glow-y

Achieve the glass-skin look with Innisfree’s bestselling serum. This hydrating formula delivers a radiant glow and fortifies your skin barrier with just a few pumps, perfect for both morning and night routines.
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Laneige Glowy Makeup Serum – $43.50

Glow Recipe Watermelon Glow Niacinamide Dew Drops Serum – $47.50

 

Best texture-smoothing

Kielhl's Ultra-Pure High Potency Serum
Comprised of only seven ingredients, this concentrated Kiehl’s serum harnesses the power of glycolic acid to visibly refine skin texture and minimize the appearance of pores for a smoother, more vibrant visage.
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You may also like:

Neutrogena Stubborn Texture Niacinamide Serum – $14.97 (was $15.98)

Clarins Double Serum – $142

 

Best calming

Triple oat complex–oat flour, extract and oil–nourishes, while feverfew calms dry skin in this gentle yet powerful Aveeno face serum. It absorbs instantly to soothe sensitive skin and repair its natural moisture barrier.
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More Recommendations

You may also like:

Beauty of Joseon Calming Green Tea Serum – $23.42 (was $24.99)

The Ordinary Soothing & Barrier Support Serum – $25.80

 

Best anti-aging

Just a few drops of this dermatologist-backed La Roche-Posay formula in the evening combats signs of aging with repeated use. The combination of glycolic acid, LHA and salicylic acid provides a gentle exfoliation that’s lightweight and oil-free.
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You may also like:  

Nuxe Super Serum 10 Universal Age-Defying Concentrate – $91.44

Grace & Stella Award Winning Hyaluronic Acid Serum – $23.99

 

Best brightening

Glow on with this advanced peptide Cetaphil formula. The gentle blend of natural extracts, illuminating white sea daffodil and brightening niacinamide helps to magically diminish dullness and fatigue drop by drop.
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You may also like:

Murad Rapid Dark Spot Correcting Serum – $112

Innisfree Green Tea Enzyme Vitamin C Brightening Serum – $43.50

 

Best hydrating

This Bioderma serum is your answer to dehydrated skin, providing instant, long-lasting moisture. Enhanced with Aquagenium, it reactivates your skin’s natural hydration process while also priming for flawless makeup application.
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You may also like:

La Roche-Posay Hydrating Serum – $37.82 (was $44.50)

Vichy Minéral 89 Serum Gel with Hyaluronic Acid – $45.95

 

More skin care essentials

Solawave 4-in-1 Radiant Renewal Wand – $228.99

Rael Miracle Invisible Acne Patches – $24.99

e.l.f. Glow Reviver Lip Oil – $9.97

Neutrogena Makeup Remover Cleansing Wipes – $16.12 (was $19.77)

La Roche-Posay Anthelios Face Sunscreen – $28 (was $32.95)

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Grace & Stella Under Eye Masks – $19.95

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