It’s time to bow down to the bow trend

Blink and you'll see bows!.

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In 2024, It girls wear bows.

Adoringly coquette and perfectly of the moment, this hyper-feminine trend has entered the fashion scene with force. From bow-centric runway ensembles and celeb stamps of approval to the rise of #balletcore, bows are *everywhere*—blink and you’ll see one.

Naturally, this surge in girlish style exists at a time when viral topics like ‘girl dinner’ and Barbiecore fill our feeds, which begs the (rhetorical) question: What better way to capture the essence of girlhood than with an endearing bow?

Ahead, ten stylish finds that serve big bow energy.


These cutesy gold earrings will infuse your wardrobe with a touch of romance and whimsy, de rigueur for the coquette aesthetic.
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An itty-bitty frock that’s *all* about the bow is just what the trend calls for. This cocktail number by House of CB is sure to turn heads.


reformation bow shoes
These slingback pumps in stunning scarlet don the perfect amount of bow detail. Playful, yet elegant, they make for a delightful accessory.


The glittery bow on this gorgeous patent purse is a statement in itself—need we say more?
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bow hair tie
A simple way to show appreciation for the bow trend: this bestselling velvet hair accessory. It clips in easily for endless styling options.


victoria's secret pjs
Take the bow trend to bed with this sultry satin pajama set. The twinkling straps add a coquettish touch.
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This charming pearl phone chain is full of splendid details and has timeless appeal.
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Stow makeup in this chic, bow-detailed cosmetic bag, equipped with roomy storage and a luxurious velvet exterior.


urban outfitters socks
Offering a preppy take on the trend, these lightweight knit socks combine chic aesthetics and cozy allure with delightful heart detailing.


This bestselling chiffon blouse is full of feminine charm. Get ready for the rise to It girl status.
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