The ad in question features a photo of a bespectacled seven-year-old Dr. Bonnie Henry, with the tag line “The world needs more nerds.”
Canadian astronaut Chris Hadfield is also lending his face to the campaign.
The popular science education facility is facing major financial headwinds due to the COVID-19 pandemic.
Science World’s geodesic dome has been closed since March 14.
The institution estimates its operating costs amount to about $1 million per month.
In a previous interview, Science World president Janet Wood told Global News that massive shortfall had been partly filled by the federal government’s wage subsidy program and staff pay cuts.
Now the institution is calling on the public to help it keep the doors open.
“A clear truth that’s emerged from all of this change is that science is essential and is needed more than ever,” said Science World in a media release.
“At Science World, nerds are heroes. B.C. Public Health Officer, Dr. Bonnie Henry. Astronaut Chris Hadfield. Chief Public Health Officer of Canada Dr. Theresa Tam. Anishinabek Nation Chief Water Commissioner Autumn Peltier.
“People who roll up their sleeves and do hard work for the good of everyone.”
People who wish to help support the fundraising campaign can donate here.View link »