American potato chip brand Pringles announced an upcoming Rick & Morty-themed flavour in partnership with Adult Swim and the Super Bowl on Wednesday.
The flavour, called “Pickle Rick,” is inspired by a 2017 episode from Season 3 of the animated show, according to Pringles.
In the episode, Rick — Morty’s alcoholic, scientist grandfather — intentionally turns himself into a pickle in order to avoid going to a family therapy session. He winds up going on a bizarrely violent adventure after a cat launches him into the street and he’s dragged down to the sewers.
What the potato chip will taste like is unclear, however the product will be sold in a green can.
Jill King, senior vice-president of marketing and partnerships for Adult Swim, confirmed to Global News that the release of the salty treat will coincide with a brand-new, 30-second Rick & Morty TV spot, which will premiere during the second quarter of Superbowl LIV on Feb. 2, 2020.
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“We’re very thoughtful about who we partner with around Rick and Morty and we couldn’t be more pleased with our new relationship with Pringles,” said King.
She continued: “We’re extending this partnership in really exciting ways, all year long. Rick and Morty fans are going to be given amazing new opportunities to illustrate their love for this iconic show, thanks to Pringles.”
After the news was revealed, avid potato chip connoisseurs and Rick & Morty fans alike took to social media to share their excitement.
Here’s what some Twitter users had to say:
Many even suggested Pringles should change the flavour’s name to “Pringle Rick.”
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“Rattlestar Ricklactica,” the Season 4 finale of Rick & Morty, airs on Sunday, Dec. 15 on Adult Swim.
You can watch the Season 4 trailer in the video above.
Global News and Adult Swim are both properties of Corus Entertainment.