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Avocado toast for a month: finance company gives incentive to take out mortgage

Click to play video: 'Millionaire roasted over advice to millennials about avocado toast and home buying' Millionaire roasted over advice to millennials about avocado toast and home buying
Millionaire roasted over advice to millennials about avocado toast and home buying – May 16, 2017

Millennials no longer have to choose between a home or avocado toast.

At least, that’s the deal online lender SoFi is offering. The company said Thursday it will give a month’s worth of avocado toast to anyone who takes out a mortgage with it in July.

READ MORE: How long would millennials have to forgo avocado toast to buy a home in Canada?

The promotion plays off jokes that have been circulating for the past couple months: that millennials can’t afford their first homes because they are spending too much money on trendy avocado toast brunches.

In May, Australian developer, Tim Gurner told 60 Minutes Australia that millennials who wanted to enter the country’s housing market would have to clamp down on daily expenses like toast and coffee.

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“When I was trying to buy my first home, I wasn’t buying smashed avocado for $19 and four coffees at $4 each,” he said.

SoFi says it’ll send those who qualify the avocados and bread in three shipments to keep them fresh. And yes, gluten-free bread is an option.

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