WATCH ABOVE: Amy Schumer’s video Girl, You Don’t Need Makeup has led to an empowering social media response. Allison Vuchnich reports.
TORONTO – In a boy band parody Amy Schumer sends a clear message. At the beginning of the video, the band serenades Schumer singing lovingly, “girl you don’t need make up, you’re perfect when you wake up, just walk around like that all day.”
So Schumer removes her makeup but the results shock the pop band who immediately instruct her, “girl you do need makeup, lots and lots of makeup, think of a clown and work your way back.” Even referring to her natural face as looking like “the ghost from The Ring.”
Once the video aired on the series Inside Amy Schumer, she tweeted the hashtag #girlyoudontneedmakeup.
The video and hashtag are now anthemic, women and girls expressing that they feel pressure to look perfect and live up to unrealistic beauty standards.
There has been an outpouring of makeup-free, au naturel social media selfies – everything from mothers and daughters, a doctor on safari posing with a gorilla and women who have survived cancer.
https://twitter.com/emilymusilchrch/status/593286636084985857/photo/1
Even Schumer was brought to tears by the response and tweeted, “I have been brought to tears with all the strong, badass, incredible women tonight. In jungles, jumping out of planes, holding their babies and mothers hands. All the strong lovely men who tweeted too. We are all different and beautiful. Let’s waste no time stressin bout looks.”
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