Halifax-based children’s robot ‘Snorble’ secures $12-million investment

Snorble is a children’s robot that helps kids and families develop healthy habits and bedtime routines. Snorble

What do you get when you pair a love of robotics with a sleepless child? A Snorble.

Snorble is a children’s robot that helps kids and families develop healthy habits and bedtimes routines, according to its creator. It can teach children how to brush their teeth, but it also has interactive stories and games.

The intuitive character, experienced as a toy, is the brainchild of Halifax’s Mike Rizkalla.

“This is really about empowering the family to establish things that are important to them in terms of routines and things that help that child develop,” Rizkalla told Global News.

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He says a New Jersey-based investor saw the value in the product, and invested $12.3 million.

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“It feels awesome,” said Rizkalla.

“It allows us to focus, put our heads down and just focus on making the product the best that it can be.”

Mike Rizkalla is the CEO and co-founder of Snorble.
Mike Rizkalla is the CEO and co-founder of Snorble. Snorble

While Rizkalla is excited for the future of Snorble, he said it’s the overall experience that has been especially gratifying. Rizkalla said he was heading his Nova Scotia-based software development company, Brave New World, when he started to notice a new trend in robotics labs around the world.

“At the time, it was really about defining the human interaction experience for robotics,” he said, which prompted the company to experiment and “do crazy things.”

“Where the machine would actually understand who’s there, what they’re feeling, and then incorporate that into fun games and interesting interactions.”

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Then came his second child, who wouldn’t sleep, and the serial entrepreneur said there wasn’t really anything on the market that helped. So, he and his 20-person team, 14 of which are based out of Halifax, started working on Snorble in November 2019.

“Getting to see how kids are really, really engaged with the product is really special, and that’s what I think makes us different,” he says.

“We really put the child at the centre. We’re focused on the experience. We’re focused on making it special for them, and then through that, that opens up a world of opportunities.”

Rizkalla says the first Snorbles are expected to ship out this summer to the first buyers from an Indiegogo campaign. He says he hopes to have Snorbles available to buy online and in stores by next year.


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