Sports cards collectors generating big profits amid COVID-19

Click to play video: 'Sports cards collectors generating big profits amid COVD-19'
Sports cards collectors generating big profits amid COVD-19
WATCH: The pandemic has revived an age old hobby, and for some lucky collectors, it's turning out some big profits. Sports card collecting is seeing a resurgence in popularity and causing the values of some cards to skyrocket. As Shelley Steeves reports, you don't have to be a millionaire to get in on the game – Feb 19, 2021

The COVID-19 pandemic has revived an old hobby that is turning out big profits for some people, according to a Riverview, N.B., sports card collector.

“I have just never seen the value of cards be this high ever,” said Tim Marney, who has been collecting sports cards since he was a child in the late 1970s.

While many kids were putting hockey cards in the spokes of their bicycles, Marney said he saw money-making potential even as a boy.

“My father used to always say ‘why do you need to have 20 or 30 of this person,’ and I said ‘they are going to be worth some money someday, dad,'” he said.

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He was right. Marney said he was able to put himself through university by selling some of his stock.

But even he is blown away by the value some cards are fetching on the market amid the pandemic.

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In December, a Wayne Gretzky rookie card — rated as a 10 on the card grading system — sold for US$1.29 million.

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Brad Hartling, who represents Professional Sports Authentification Canada, the company that grades sports cards in Canada, said the value of some higher grade cards has increased 700 per cent in the last year.

He said the spike is being driven by people with lots of money to spend and fewer places to spend it, due to COVID-19.

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“When sports were shut down in March, April, May, there was this huge flux of money that went into gambling and buying sports cards. A bit like gambling — you are speculating on a player, you are speculating on a card. You are opening up a box and taking a chance to get that big card,” said Hartling.

He said the price tag on many of those high-valued, high-graded cards are out of reach for the average person.

But Marney said you don’t have to be rich to get in on the action. He said that even the non-graded imperfect cards that people may have hidden in boxes under their beds are fetching impressive prices when sold online.

“People being locked up and cooped up and just opening their old trunks and finding their childhood,” and by selling those cards they could possibly find some retirement funds, he said.

Marc Juteau is the founder of a sports card and memorabilia online auction based in Quebec, called Classic Auctions.

He said he was forced to shut down and lay off staff amid the first few weeks of the pandemic, but he has now hired everyone back and business is booming.

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“We are some of the lucky ones. Everybody has kept their jobs since the government let us back in and everybody is really busy because of this sports memorabilia frenzy,” said Juteau.

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