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Roughriders team up with Queen City Ex to give fans full experience

The annual Queen City Ex announced a partnership with the Saskatchewan Roughriders Wednesday.
The annual Queen City Ex announced a partnership with the Saskatchewan Roughriders Wednesday. Taryn Snell / Global News

The Queen City Ex will feature a day made for Saskatchewan’s football fans.

REAL and the Roughriders have teamed up for “Thursday Night Football Meets Queen City Ex” and will allow those with tickets to Aug. 1’s Roughriders game to use their ticket as admission to the Ex’s opening day.

The Riders will face the Hamilton Tiger-Cats in a late game beginning at 7:30. It’s the first time a game will overlap with the fair.

“In the past, sometimes we would actually avoid this but we thought about this differently this year,” said Roughriders president and CEO Craig Reynolds.

“Fans can come down [to the game] early, come down to the park, and watch Tom Cochrane, watch the game, the half-time concert here, and then come back to the park and see April Wine.”
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READ MORE: Tom Cochrane, April Wine co-headlining Queen City Ex in Regina

This year’s partnership with the Riders, along with a rodeo, the inclusion of SKL E-sports, and other entertainment, is meant to boost attendance.

“This year, we’ve made a considerable investment in making our fair a true tourist opportunity,” said president and CEO of Evraz Place, Tim Reid.

The cost for the Ex’s events, which span from July 31 to Aug. 4 is $600,000, according to Reid.

READ MORE: Nelly to headline concert series at Queen City Ex

“We’ve made a real shift in the value proposition around this and that’s what this fair’s all about,” he said. “It’s a very affordable option for all families.”

Reynolds said this partnership was “too good of an opportunity to pass up,” when approached by Tim, who also said, “It just made sense.”

Having two large events going on in the same area could make one wonder about parking, and Reynolds said they’ve thought about that.

“We are actually able to accommodate all paid parking on site. There will be more information coming out later this week, and a follow-up next week, he explained.

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“We will have [enough spots], it’s just going to be slightly moved.”

For more information about scheduling and tickets, people can visit Evraz Place’s website.

WATCH: (July 7, 2019) Roughriders mascot gets another fix, are fans appeased?

Roughriders mascot gets another fix, are fans appeased?
Roughriders mascot gets another fix, are fans appeased?