New Hamilton sign officially unveiled with illumination ceremony at City Hall

Hamilton’s new digital sign has been officially lit for the first time.

Hundreds of people gathered to take photos with the eight, giant letters that spell out H-A-M-I-L-T-O-N at a special illumination ceremony in the city hall forecourt on Friday night.

Mayor Fred Eisenberger believes that in addition to bringing some “life and colour” to the forecourt, the sign will be a popular draw for residents and tourists alike.

He says he has been seeing that already, with the fencing and shrouding now removed, adding that “the selfies have been going all day long” prior to the 9 p.m. illumination on Friday.

The cost of the sign has been paid by 13 corporate sponsors. The mayor notes that they will be recognized on a plaque.

The colours of the letters can be changed to highlight any event, and Eisenberger predicts people will be “wowed” by the lighting system.

(with photos from Nick Westoll, Global News)