Tim Hortons has apologized for a “misunderstanding” after a Halifax-area franchisee reportedly sold doughnuts in the Humboldt Broncos’ colours without intending to donate the proceeds to the team.
READ: GoFundMe for Humboldt Broncos 1 of top 5 largest campaigns across the globe
The company said it has since launched a national fundraising campaign to support the junior hockey team that was involved in a horrific collision that left 15 people dead in Saskatchewan last week.
https://twitter.com/TSanipass/status/983004621194088450
The coffee and doughnut chain said the franchise owner in Fall River, N.S., made a “personal donation” and created the doughnuts with white frosting and green-and-yellow sprinkles – the team’s colours – as a tribute to the hockey club before the chain’s fundraising campaign rolled out.
“This restaurant owner proactively sold this doughnut as a thoughtful gesture along with a personal donation to the Humboldt Broncos Hockey Club over the weekend,” Chris Wakefield, regional marketing lead for Tim Hortons Canada, said in an emailed statement Tuesday.
“Of course, this restaurant will be donating 100 per cent of proceeds from this doughnut to the Humboldt Broncos Hockey Club and we apologize for the misunderstanding.”
Get daily National news
READ: ‘They were brothers to me’: N.S. player recently traded from Humboldt Broncos mourns tragedy
He added that the “Humboldt Broncos Strong” doughnuts being sold at all its Saskatchewan restaurants are available to every Tim Hortons restaurant wishing to participate, with all proceeds going to the hockey team.
The clarification comes after StarMetro Halifax reported Monday that an unidentified manager of the Fall River franchise said the doughnuts were meant as a gesture to those affected by the tragedy, but that proceeds wouldn’t be sent to Humboldt.
A request for comment from the owner of the Fall River cafe was not immediately returned Tuesday.
-
![]()
Maritimers pay tribute to Humboldt Broncos -
![]()
Humboldt schools opening for first time since fatal Broncos crash to provide support for students -
![]()
Canadians leaving hockey sticks on front porches to pay tribute to Humboldt Broncos -
![]()
‘Put your sticks out’ campaign catching on as tribute to Humboldt Broncos -
![]()
Story of one Humboldt victim spurs organ donation registrations -
![]()
How to deal with grief in the wake of the Humboldt Broncos tragedy -
![]()
Hospital won’t comment about about Humboldt Broncos patient mix-up -
![]()
Humboldt Broncos fatal bus crash prompts calls for better highway safety -
![]()
‘It’ll be there forever’: Nipawin fire chief describes Humboldt Broncos bus crash scene
On Sunday, Tim Hortons announced it was making a $50,000 donation to the Humboldt Broncos Hockey Club.
The company said the “Humboldt Broncos Strong” doughnut would be available for $1 plus tax at participating Saskatchewan locations for a limited time, with all proceeds going to the hockey club.
“Together with our restaurant owners, Tim Hortons sends its thoughts and prayers to the Humboldt Broncos, their families and the entire community impacted by this unimaginable tragedy,” the chain said in a statement on its website.
“Tim Hortons restaurant owners in Humboldt and the neighbouring communities of Tisdale, Melfort, Nipawin and Saskatoon have been on the ground since Friday night providing food, coffee and water to affected families, local first responders, emergency services and hospital staff,” the company said. “We are committed to supporting our Humboldt family through this difficult time.”
Comments