Princess Charlotte ‘significantly’ boosts palace china sales

The little princess is well on her way to claiming the title of royal influencer. Chris Jackson/Getty Images

She’s the baby who launched a million memorabilia sales.

Princess Charlotte, daughter of Prince William and Kate Middleton, has “significantly” contributed to boosting sales of royal memorabilia both in palace gift shops and online, according to a statement released by the Royal Collection Trust.

WATCH: Highlights from Prince George and Princess Charlotte’s Canadian visit

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The pint-sized princess — who embarked on her first tour last month in Canada and captured the hearts of millions as she played with balloons at a children’s party and spoke her first words in public — inspired a chinaware collection that is currently sold out online and nearly sold out in-store, a spokeswoman told People.

Arguably the most adorable (if not most popular) royal, sales of her china contributed to an 11.2 per cent surge in in-store turnover, and helped double online purchases of royal bric-a-brac over the past year to 1 million GBP.

READ MORE: ‘The Kate Effect’ and the Canadian labels Kate Middleton loves

Created in honour of her birth, the Princess Charlotte collection comprises a cup, plate, pillbox and coffee mug decorated with a whimsical carousel scene, as well as an image of the coronet belonging to her parents, a band of oak leaves from the Middleton coat of arms and the words “Celebrating Our New Royal Baby,” all in 22-carat gold leaf on white bone china.

But before we hang the tiny tot’s picture in the gift shop and declare her Employee of the Year, it bears mentioning that the Queen’s recent milestones (she’s the longest running monarch and she just celebrated her 90th birthday) and their respective commemorative mementos also contributed to the impressive sales.

Based on the popularity of her china, it won’t be long before young Charlotte takes over her mother’s position as the ultimate royal influencer.

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