It looks like Hollywood actress Gwyneth Paltrow is parting ways (or consciously uncoupling) with her health and wellness online website, Goop, which she founded in 2008 and turned into a successful business.
At the 2016 Sage Summit, Paltrow said she’d be stepping away from the site for the good of its future.
“In order to build the brand I want to build, its scalability is limited if I connect to it,” Paltrow said to the audience. “So I always think: ‘How can I grow the brand? How can I separate myself from the brand?’ and I think it’s going to be more its own brand.”
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Paltrow has been heavily involved with Goop since its inception, and has received flak from critics for being out-of-touch with her product suggestions and personal blogs: prices of items and opinions Paltrow shares are frequently out the average person’s range.
While Paltrow has a team of 12 that manages site and newsletter content, she’s synonymous with the brand. (To give you an idea of the brand’s aesthetic, the employees work out of a swanky converted barn in California.)
By separating from Goop, it will now have the chance to grow without her perceived influence.
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“My dream is that one day no one will remember that I had anything to do with it,” she said.
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It’s a tall order, that’s for sure, considering “Goop” is derived from her name.
“It is a nickname, like my name is G.P., so that is really where it came from,” said Paltrow to USA Today in 2009. “And I wanted it to be a word that means nothing and could mean anything.”
Some critics are skeptical Paltrow’s plan of action will benefit the site.
https://twitter.com/RHBrotchner/status/759069074227769345
Paltrow and former husband, Chris Martin of British band Coldplay, finalized their divorce (or “conscious uncoupling”) in mid-June.
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