Depending on which survey you read, apparently 80 per cent of women are wearing the wrong bra size. That seems like a really high number, but given that the average women wears a D cup or bigger and chain stores like Victoria’s Secret and La Senza typically only go up to a D for most styles, it does makes sense.
Most women tend to wear a band size too large and a cup size too small, but where can you go to find that perfect fit? Who better to turn to than the owner of Canadian lingerie chain Linea Intima, Liliana Mann to answer these questions.
She has loaned her expertise to numerous television appearances, including Global’s The Morning Show and knows the difference a bra fitting can make to a woman’s confidence, “There is nothing that compares to the feeling of empowerment you get from the fit and support of a good bra,” she explains, “It’s something I want every woman to experience. Plus the right bra can make you instantly look 10 pounds slimmer!”
From humble beginnings in Etobicoke fourteen years ago, the family-run company now boasts seven locations across Southern Ontario and is the largest independent speciality lingerie retailer in Canada outside of Quebec. “Each location has a different type of customer so I always want to ensure each store is receiving merchandise that suits what the customer shopping there is looking for,“ says Liliana. The boutiques carry a wide selection of designer international brands in band sizes 28-44 and cup sizes A-I.
There is a little of something for everyone, from the sexy to the demure, including Empreinte, PrimaDonna, Simone Perle, Chantelle, Aubade, Lise Charmel, Fortnight, Betsey Johnson, DKNY, Saxx, Hanky Panky, Christine Vancouver – and the all-important must-have shapewear, Spanx. With prices ranging from $30 – $250, Liliana explains the importance of buying quality; “When you consider cost-per-wear, a high-quality bra that costs $138 and is worn every three days for a year and a half – only costs 76 cents each wear!”
Linea Intima also provides professional mastectomy services. Locations can be found in in Etobicoke, North York, Unionville, London, Toronto, and Oakville. For more information, addresses, and hours of operation, visit lineaintima.com.