Babies born in Saskatoon on a Saskatchewan Rush game day will receive a free toddler jersey from the team.
“Our organization as a whole is always striving to create unique experiences for our amazing fans,” Andrea Haughian, vice-president of marketing and partnerships for the Rush, said in a statement.
“This jersey initiative will serve as a fantastic platform to welcome in a new generation of Rush fans, while also creating a keepsake item for families to hold onto as their child grows up, creating life-long fans of the Rush.”
READ MORE: Saskatchewan Rush forward Adam Jones reaches career milestone
The jersey initiative is for the rest of the 2017 season and will be expanded in 2018 to include babies born in Saskatchewan on a Rush game day.
Team officials said this is one way for the Rush to usher in a new generation of lacrosse fans.
This is Children’s Hospital of Saskatchewan game week.
The Rush are in action this Saturday when their arch-rivals the Calgary Roughnecks come to town.
Comments