June 29 2018 2:47am

Mare McHale has built her brand on authenticity

An Okanagan woman is celebrating a milestone online: her videos on YouTube have been seen more than a million times.

Her brand? Raw emotion inspired by events in her own life.

As Doris Maria Bregolisse reports in our final story in a five part series on influence, branding and social media, when others hide from feelings, Mare McHale turns on her camera. { PKG }

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