Most purchased Black Friday items (so far) for 2023

We're tracking the bestsellers this Black Friday. (Getty/File)

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Holiday shopping is now officially underway and there are lots of great deals to be found. From Apple AirPods to the Echo Dot — there’s something for everyone on your list (including yourself!).

The Curator team is tracking the best deals and most purchased items on Amazon and we’ll be updating this list regularly.

So far, these are Amazon’s top Black Friday sellers.


PS5 - Black Friday
It’s the gift teens will continue to love (probably forever!). A PS5 is the ultimate present for avid gamers who enjoy the thrill of a fun match between friends or solo play. The sleek and compact console even comes with a digital voucher for Marvel’s Spider-Man 2.
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Apple AirPods are great for listening to your favourite album or taking that work call while you’re on a walk. With more than 24 hours of battery life with the charging case and up to 5 hours of listening time on one charge you can’t go wrong.


For the *forgetful* techie on your list, these Apple Airtags will keep prized belongings in check at all times. Despite their small size, these devices are a massive help locating everything from wallets to high-end gadgets with ease. Thanks to their straightforward one-tap setup, these AirTags seamlessly sync with your iPhone or iPad, allowing you to effortlessly track, locate and even sound off misplaced items.


If you’re looking for a good holiday gift, this sleek new pair of noise-cancelling headphones by Beats is a winner. They keep sound out, so you can focus on your music and only your music. With up to 22 hours of wireless playtime, they won’t miss a beat.
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Get all the streaming apps you love right on your television. This easy to use plug-and-play device features 50% more power than the latest generation, plus a voice-enabled remote control to make it easy for you to search for your favourite content. This streaming stick does not allow for 4k streaming, but you can’t go wrong for the price!


Alexa will soon become their best friend with this new and improved Echo Dot. It’s small but mighty, delivering big, vibrant sound for a more enjoyable listening experience. Did someone say at-home concert? Yes, please! The Evolux smart bulb also seamlessly sets up with Alexa.


This 50″ Amazon Fire TV is 35% off for Black Friday. It streams live TV and is compatible with streaming platforms, video game consoles and more. You can also ask Alexa to help you find what you want to watch.
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This Apple iPad is 15% off. It has 64GB and has a 10.2-inch Retina display and the A13 Bionic chip. Whether you want to work, play or just stay connected, it has all-day battery life.


This Amzchef juicer is, in fact, amaze. It has a retro design with nuanced performance, spinning fruit at a low speed to avoid nutritional loss from heat buildup. With this machine, every sip is filled with healthy vitamins and minerals our bodies crave, especially in our self-care era.



This ultra-light cordless vacuum is perfect for households with pets. The powerful suction combined with the self-cleaning brush roll means no more tangled hair or fur to pull out. Run time is up to 40 minutes so you can clean your whole house in one charge.
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A range of BLUEAIR purifiers are on sale over Black Friday. This model works well in bedrooms and small spaces and will remove 99.97 per cent of tiny airborne particles. It’s also very quiet so won’t disturb you overnight, and there’s an easy colour-coded system to assess the air quality in your house.
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If you want to try growing herbs indoors for the first time, you can start with this smaller AeroGarden. It tells you when to add water, reminds you to add plant food and will even control the grow lights based on your plant’s needs. Up to six plants including basil, parsley, mint, dill and thyme all at the same time. The best part is there is no soil, so it’s mess-free.


Don’t miss Amazon’s first ever American Girl sale! Most of the highly-rated dolls and accessories are on sale including this Amazon favourite ‘Truly Me’ doll which is 22% off.
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Healthy hair starts with a healthy scalp. The long silicone bristles on this Sndyi scalp massager penetrate strands and distribute shampoo throughout the roots for an ulta-purifying cleanse. It’s an easy way to elevate your shower routine and make soak time more relaxing. After all, who doesn’t love head rubs?


Yet another product we owe thanks to TikTok for; these viral face puffs have revolutionized powder application. The triangular side allows you to powder every corner of the face with ease, while the arc side sets larger areas for a natural, delicate effect. Overall, you use less product for a natural-looking countenance.


If their makeup bag is forever in tote, this elegant compact is for them. It comes equipped with a magnifying mirror and lights that turn on with the flick of a switch, so they can check their makeup in any environment.
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These kicks have timeless appeal. A feminine take on the classic tennis shoe silhouette, these Keds feature a minimalist design that makes them pairable with any outfit.


Silk pillowcase - Black Friday
Made of mulberry silk, these delicate pillowcases will whisk them off to dreamland with ease. They’ll love waking up to the beautifying effects of silk, like smoother strands (no bed head here!) and supple, acne-free skin. Plus, it comes in a variety of dreamy colours including aqua blue, champagne and, of course, pink.


With Files from Adriana Monachino,  Mike Yawny

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