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ICBC speed enforcement campaign aims to get drivers to slow down

WATCH: ICBC and police doing something a bit different as they announce their latest crackdown on speeding. As Janet Brown reports, they put members of the media behind the wheel to show them how speed impacts the ability to react to unforeseen circumstances – May 5, 2023

Dozens of people continue to die in speed-related crashes on B.C.’s roads, according to stats released by ICBC Friday.

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“We have put in place significant fines, automated speed enforcement and seven-day vehicle impoundment. Yet police continue to catch irresponsible people driving at ridiculous speeds,” B.C.’s Public Safety Minister Mike Farnworth said in a statement. “It’s not just frustrating – it’s deadly. All drivers in the province need to respect other road users, including cyclists and pedestrians. Slow down.”

ICBC and police agencies around the province launched a month-long campaign Friday to stop drivers speeding on B.C.’s roads.

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Throughout the month, police will be targeting speeding drivers with increased enforcement, including fines and vehicle impoundment. Speed-reader boards will also be set up on the roads to encourage drivers to slow down.

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According to ICBC, reducing a driver’s average speed by just five per cent can decrease a driver’s risk of a fatal crash by 30 per cent.

“Speeding is one of many high-risk driving behaviors that puts all road users in danger. Slowing down is a simple way to avoid crashing, causing injury or worse,” Supt. Dale Carr with BC Highway Patrol, on behalf of the BC Association of Chiefs of Police said in a statement. Police will be out in full force across the province this month looking for high-risk drivers with an additional focus on speeding drivers.”

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