TORONTO – For the first time in its 49-year history, Tim Hortons will offer customers a new blend of coffee.
Starting today at locations in Columbus, Ohio, and on November 4 in London, Ontario, customers will have the choice between Timmies’ Original premium blend and a brand new dark roast.
London has been used as a test market for the coffee company for the past few years and launched the popular Iced Cappuccino.
The pilot project comes as Tim Hortons’ rivals, including McDonalds and Starbucks, have turned up the pressure with discounts and customer loyalty programs.
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Tim Hortons chief executive Marc Caira has been conducting a widespread review of the chain’s operations since taking over earlier this year.
*With files from The Canadian Press
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