We are only halfway through summer, but retailers are already revving up for the second busiest shopping season of the year.
Back to school budgets will be spent on new clothes, gadgets and accessories.
It could be another sign that Canadians are confident in the economic future of this country.
The survey by the firm EY has found that the average Canadian family will spend four per cent more this year on back to school shopping than last year, but B.C. retailers might not be cashing in on that bonanza.
Part of the problem is better deals down south, luring shoppers away.
Tanya Beja reports.