Wellness, personal services see long waitlists as Alberta launches Stage 2

Click to play video: 'Wellness, personal services see long waiting lists as Alberta launches Stage 2' Wellness, personal services see long waiting lists as Alberta launches Stage 2
Remember how excited Albertans were to get a haircut? It seems there's a similar sense of relief with some of the personal services being offered in Stage 2 of our relaunch, such as massages. Morgan Black explains – Jun 12, 2020

Stage 2 of Alberta’s relaunch strategy starts Friday and it seems Albertans are ready for a little rest and relaxation.

Lipstick Empire, a medical spa in Edmonton, currently has a waitlist of more than 300 people.

“We’re booking into the end of July,” said owner Justine Martinson.

Martinson said she’s not surprised that people are eager to indulge in some self-care at this stage of the COVID-19 pandemic.

“We may have been deemed non-essential during all of this, but we know that to our clients and community we are very essential to their mental health and well-being.”

READ MORE: Coronavirus: What you can and can’t do during Phase 2 in Alberta

Personal services, including aesthetics, cosmetics skin and body treatments, manicures, pedicures, waxing, facial treatments and artificial tanning, can reopen in Stage 2, with restrictions.

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“We have hand sanitizer at the door. We are taking your temperature, we built a screen around our front desk and our staff are wearing proper PPE with a face shield,” said Martinson

Click to play video: 'Stage 2 of Alberta relaunch will happen in June 12' Stage 2 of Alberta relaunch will happen in June 12
Stage 2 of Alberta relaunch will happen in June 12 – Jun 9, 2020

Staff have been preparing for the Stage 2 announcement for months.

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“We had no idea how long this would go for. That was a challenge.”

READ MORE: Alberta sees more people in younger demographic test positive for COVID-19

To celebrate the relaunch, the business will be donating a portion of proceeds to the Zebra Child Protection Centre and Edmonton’s Food Bank.

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Wellness services (such as acupuncture, acupressure, massage therapy, floatation/sensory deprivation, reflexology, reiki, energy healing, etc.) are also allowed to reopen in Stage 2.

All Sports Health and Performance reopened for chiropractor services during Stage 1.

Manager Lesley Smail said already having safety precautions in place made the transition to massage services reopening a lot easier.

READ MORE: Edmonton targets early July for reopening of some city-run recreation centres

“We had already had our staff meetings, we were all well-equipped with new procedures,” Smail said. “It’s nice and smooth to transition our massage therapists in here.”

Smail said she expects they will be offering massage services by Monday or Tuesday. The clinic is also experiencing a high demand for its services.

“We’ve got quite a long wait list. We are trying to get everyone in as soon as possible,” said Smail. “I’d say we are about 50 names deep.”

Smail said the big demand reflects Albertan’s need for a little downtime.

“I think a lot of it is mental health, the escape,” Smail said. “A one-hour massage is our freedom in the week.”


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