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Quebecers urged to buy local as coronavirus crisis takes toll on economy

A couple walks along a deserted street in Old Montreal on Tuesday, March 31, 2020.
A couple walks along a deserted street in Old Montreal on Tuesday, March 31, 2020. Paul Chiasson/The Canadian Press

In Quebec, companies and organizations are collaborating to bolster local businesses in the province during the novel coronavirus crisis.

Nineteen companies and organizations are launching the On se serre les coudes initiative, a movement to promote buying local as the pandemic takes a toll on the province’s economy.

READ MORE: Quebec coronavirus cases soar past 4,000 as medical equipment shortage looms

The collective campaign aims to help businesses get through the crisis and show the variety and quality of products made in Quebec.

The 19 companies and organizations bought advertising exclusively in Quebec media, which is also suffering from the effects of the pandemic.

Click to play video 'Coronavirus: Montreal hospital employees pitch in to help make protective visors' Coronavirus: Montreal hospital employees pitch in to help make protective visors
Coronavirus: Montreal hospital employees pitch in to help make protective visors

When Premier François Legault announced a $2.5-billion plan on March 19 to help businesses during the pandemic, he also encouraged Quebecers to buy local over the next few months. He said doing so will give companies the chance to survive the crisis.

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— With files from Global News’ Kalina Laframboise