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B.C. clothing shop ramps up production of Alberta medical officer’s periodic table dress

B.C. clothing shop ramps up production of Alberta medical officer’s periodic table dress

A British Columbia clothing maker says it has seen a surge in demand for a dress Alberta’s chief medical officer wore during a COVID-19 briefing this week.

Smoking Lily owner Trish Tacoma says her company’s inbox has been teeming since Dr. Deena Hinshaw was seen on TV wearing the charcoal grey half-sleeve dress emblazoned with the periodic table of elements on Tuesday.

READ MORE: Who is Dr. Deena Hinshaw? Alberta’s chief medical officer of health

Tacoma says the Point Grey Periodic Table dress was sold for seven years before it was taken offline about six months ago.

Now, Smoking Lily is scrambling to ramp up production again at a time when everyone is being advised to keep their distance from one another in the face of the virus.

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She says Smoking Lily is giving 10 per cent of the proceeds to the Mustard Seed Street Church in Victoria.

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READ MORE: Cornavirus: Tips to deal with isolation from Col. Chris Hadfield

Tacoma says the printer, cutter and seamstress can all do their jobs in isolation from one another, but that means it will take a few weeks for the dresses to make their way to customers.

“It’s going to be a lot slower, but it’s not like we have anywhere to rush off to wear our new dresses anyway,” she said.

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Tacoma said she was in tears when she told her 18 employees that the shops and studio had to close down on Monday, but the messages from customers have cheered her up.

Many have sent her screen grabs of Hinshaw wearing at least five Smoking Lily garments in the past week.

“She probably didn’t think that when she went and became a doctor that she’d actually become a fashion model for us.”

Many of the messages Smoking Lily has received included praise for Hinshaw’s handling of the crisis, such as: “Smart lady wearing a smart dress.”

Alberta cases of coronavirus rise to 97 as province increases social distancing measures
Alberta cases of coronavirus rise to 97 as province increases social distancing measures