Coca-Cola reveals new Super Bowl ad promoting inclusion, diversity
Coca-Cola has just revealed its new ad for the big game on Feb. 4.
Tom Brady and the New England Patriots will take on the Los Angeles Rams in Atlanta for Super Bowl LIII, and as usual we can expect the commercials to create just as much buzz as the game.
All the football and non-football fans will appreciate the new Coca-Cola ad titled A Coke Is a Coke, that focuses on diversity and celebrating unity.
This message is especially important in the NFL — the league is still facing backlash over Colin Kaepernick not having a new home on an NFL team, with many claiming it’s because he took a knee during the U.S. National Anthem in silent protest against police brutality against blacks in America.
The 60-second ad will air just before kickoff, and the commercial’s main message is that a Coke is for everyone. The ad’s closing line was taken from iconic pop artist Andy Warhol: “We all have different hearts and hands; heads holding various views. Don’t you see? Different is beautiful. And together is beautiful too.”
Stuart Kronauge, Senior Vice-President of Marketing of Coca-Cola North America said: “Coca-Cola is a brand built on optimism, diversity and inclusion.”
“We have a long history of using the country’s biggest advertising stage to share a message of unity and positivity, especially at times when our nation feels divided,” he said. “This year, we decided to place our ad just before the national anthem as Americans come together in their living rooms to remind everyone that ‘together is beautiful.’”
A Coke Is a Coke shows a more playful side of the brand, with animated characters of all kinds enjoying a Coke.
READ MORE: The most iconic Super Bowl ads of all time
Coke has had a long history in creating memorable and meaningful ads throughout the past 130 years, always standing behind their message of togetherness in their iconic ads like It’s Beautiful and The Wonder of Us.
The new ad also pays tribute to Coke’s hometown of Atlanta, GA, where this year’s Super Bowl is being held. Since 1886, Coca-Cola has been a core part of the city’s transformation to become more inclusive and welcoming, including making sure that Dr. Martin Luther King Jr. was recognized by Georgia for winning the Nobel Peace Prize.
Watch the new ad in the video, top.
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