Stingray hires former Montreal mayor Denis Coderre as special adviser

Former Montreal mayor Denis Coderre has been hired as a special adviser by digital media company Stingray.

READ MORE: Denis Coderre ‘quitting political life’ after losing Montreal mayoral race to Valérie Plante

Montreal-based Stingray provides multiplatform music, video and digital services.

READ MORE: Coderre reflects on years in office 3 days after stunning mayoral election defeat

“Stingray is a Canadian entertainment industry flagship and a prime example of our entrepreneurial culture,” Coderre said.

The company says Coderre will offer strategic counsel and lend his expertise in various areas, including government relations, regulatory advocacy and strategic planning.

WATCH BELOW: ‘I feel proud, I feel humbled, I feel privileged’: Denis Coderre bids farewell to Montreal city hall

0:58 ‘I feel proud, I feel humbled, I feel privileged’: Denis Coderre bids farewell to Montreal city hall

“His drive, experienced leadership, and intimate knowledge of the competitive global environment will propel Stingray’s international growth and enhance Stingray’s reputation on the world stage,” said Eric Boyko, president, co-founder, and CEO of Stingray.

READ MORE: Valérie Plante elected first female mayor of Montreal

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Coderre, 54, was elected as a Liberal MP in 1997 and represented the Montreal riding of Bourassa until 2013.

READ MORE: Équipe Denis Coderre changes name after stunning election defeat

He became mayor that year but lost to Valérie Plante in last fall’s vote.

WATCH BELOW: Coderre’s final good-bye following municipal election defeat

2:44 Coderre’s final goodbye following municipal election defeat