Government ads promoting the 2017 Quebec budget have been running during the Stanley Cup. These ads cost Quebec taxpayers is nearly $2 million, but the opposition Coalition Avenir Quebec (CAQ) says Quebecers shouldn’t be picking up the tab at all.
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The CAQ says the Liberals have crossed the line with this ad, and others like it — they argue the government has spent millions of public dollars on advertising that gives no real information to Quebecers.
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“What is propaganda is when the only object of your publicity is to say, ‘Look how the government is good — look what we’ve done for you,'” said CAQ MNA Nathalie Roy.
The CAQ is also curious about the rising cost of these ads. In 2015, the government spent just over $217,675 to promote its Economic Plan. Last year, that shot up to almost $1,784,822. This year they’ve already spent $1,662,141.75 in just two months.
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“Why? Big question,” Roy said.
Minister Pierre Moreau dismissed the CAQ’s concerns, saying it was a question of taste in advertising.
“These ads explain where we are investing,” Moreau said.
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The CAQ wonders if the almost $2 million for the ads could have been better invested elsewhere.
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