The Edmonton Eskimos announced Wednesday a five-year field naming rights partnership with The Brick.
The field at Commonwealth Stadium will now be named The Brick Field at Commonwealth Stadium during Eskimos games and events.
The team is calling the deal its largest corporate partnership, but the organization hasn’t released exact financial terms.
“The Brick’s commitment to families and the overall community is always apparent and it led to this wonderful relationship,” Len Rhodes, President & CEO of the Edmonton Eskimos, said.
“This historic partnership allows us to make a major stride in catering to programs that appeal to parents and their children.”
The deal includes some changes to the experience for young fans during games.
The new Brickley’s Knothole Corner family area will now include interactive children’s games, stroller check, face painters, an information booth, a dedicated family merchandise store, family friendly inflatable games and game-specific entertainment during all Eskimos home games.
“We continue to grow our relationship with the Edmonton Eskimos and our role in our home community. Brick Field and Brickley’s Knothole Corner will bring a new, exciting family-focused experience to Edmonton Eskimo games and events,” Sheldon Pietrzykowski, with The Brick, said.
There will also be a clubhouse indoor suite which will host families from the Stollery Children’s Hospital and community at every game.
The Eskimos play their final pre-season game at Commonwealth Stadium Saturday afternoon against the Saskatchewan Roughriders.
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