If you live in and around Toronto, you won’t have to go too far to find Wonderland (or Underland, as the case may be).
Disney has created a pop-up shop for the upcoming release of Alice Through the Looking Glass that runs from May 20 until May 27, the day the film opens in theatres. It’s entirely built and created by Canadians, and can’t be seen in any other city.
The pop-up shop is free for the public, and is suitable for any age — there’s plenty of stuff to do and see in the exhibit.
- A recreation of the iconic Mad Hatter’s tea party table by cake-baking sensation Yolanda Gampp of the hugely popular YouTube channel, How To Cake It, and her team. Yolanda will also be creating a very special one-of-a-kind Alice Through The Looking Glass-themed cake just for the pop-up.
- The Travel Through the Looking Glass Experience: a digital kiosk and face-mapping experience that allows fans to transform themselves into their favourite character from the film: Alice, Mad Hatter, Red Queen, White Queen, White Rabbit or Cheshire Cat. The Travel Through the Looking Glass Experience was a massive hit and one of the most popular attractions at last year’s D23 fan convention.
- Photo-op-worthy imagery from the film including a display of the character of Time (played by Sacha Baron Cohen) that when photographed, tagged and shared on Instagram and Twitter using the assigned hashtag, automatically gives fans a chance to win Alice Through The Looking Glass swag and advance screening passes.
- Set design sketches from the film illustrating the incredible world of Underland.
- Urban Decay will be showcasing their limited-edition Alice Through The Looking Glass collection, featuring a coveted eyeshadow palette and five shades of custom lipstick. Urban Decay makeup artists will also be onsite for makeup demonstrations on Sunday, May 22.
- An exclusive Alice Through The Looking Glass mini-poster featuring art by digital painter Andy Fairhurst will be provided to all guests to the pop-up, while supplies last.
- The pop-up runs from 11:00 a.m. – 7:00 p.m. daily at 277 Queen Street W.
- For one day only, How To Cake It‘s Yolanda Gampp will be on-hand for a special fan meet and greet on Saturday, May 21 from 11:30 a.m. – 3:30 p.m. The first 100 guests to the pop-up for the meet and greet will be treated to a piece of cake made by Yolanda.
“The film is both a prequel and a sequel, so you travel through time,” says Greg Mason, vice-president of marketing at Walt Disney Studios, Canada. “That was the inspiration for this pop-up. It’s great for the whole family, kids and adults. You can become whatever character you want, you can take your picture with Time. It’s fun to bring a slice (sorry for the cake pun) of Hollywood to Toronto, to bring that excitement.”
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