The viral video phenomenon has created its own batch of superstars, but getting a video to go viral is hit and miss and often a combination of luck, talent and star power.
Press Play is a social media meet-and-greet tour and concert centered around social influencers and music artists.
The talent featured on the tour have 8.5 million followers combined.
Some of those stars – like Joey Kidney, Christian Leave, Wes Tucker and Taylor Baxter – shared their talent on The Morning Show.