TORONTO – Forget Alicia Keys – BlackBerry should have hired Kim Kardashian to be its brand ambassador.
During an appearance at the Recode Mobile Conference Monday, the reality star – famous for her iPhone Instagram selfies – revealed her long-standing love for BlackBerry devices.
“BlackBerry is my heart and soul,” Kardashian said. “I love it. I will never get rid of it.”
Turns out, Kardashian uses a six-year-old BlackBerry Bold as her primary smartphone for emails. She even admitted to having three back-up BlackBerrys in case her current one breaks.
READ MORE: Can the Passport save BlackBerry?
“I have three lined up in my room. If one breaks and I’m down to two, I search on eBay until I have my third. I have anxiety I’ll run out,” she said.
Though she often posts pictures featuring an iPhone to her Instagram feed – which boasts over 20 million followers – she said she uses her Apple device mainly for social media.
Kardashian even said she would consider buying the Canadian smartphone maker, or at least make sure they don’t go out of business.
In September Waterloo, Ont.-based BlackBerry released a new smartphone aimed at business customers called the Passport. The company received good reviews on the device and reported receiving over 200,000 orders for the Passport in just two days.
However, in that same week, BlackBerry posted a loss of $207 million in its second quarter.
Kardashian isn’t the only celebrity to endorse the Canadian smartphone maker.
Earlier this month actor Bill Murray purchased his first BlackBerry after years of shunning cellphones altogether.
READ MORE: Do world leaders like Obama still use Blackberry smartphones?
U.S. President Barack Obama is also a BlackBerry fan. In fact, the President fought to continue using his BlackBerry. In the lead up to his inauguration, he told reporters, “They’re going to have to pry it out of my hands.”
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