WATCH: Bra cam captures breast gawkers in cancer awareness ad

TORONTO – To mark Breast Cancer Awareness Month, a titillating ad campaign shows just how often women’s breasts are ogled while driving home the importance of regular breast self-examination.

Nestlé Fitness fitted a volunteer with a pink bra embedded with a hidden camera to capture leering eyes as she went about her day.

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The video shows the woman ordering coffee, walking the streets of London and taking public transportation while men, women and even children peek at exposed cleavage.

The video ends with a message: “Your breasts are checked out every day. So when was the last time you checked your own? Checking your breasts regularly helps prevent breast cancer. #CheckYourSelfie

According to the Canadian Breast Cancer Foundation, breast cancer will affect 1 in 9 Canadian women during their lifetime.


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