Marketing

• Saskatoon morning news rewind: Tuesday, May 2

  Here's a look back on who was on 'Global News Morning Saskatoon' for Tuesday, May 2.

  Blogs

  May 2
  
• Columbia Sportswear ad asking people to ‘be the goat’ in French puzzles Quebecers

  The French translation of "be the goat" to "soyez la chèvre" in Columbia Sportswear's most recent advertising campaign isn't sitting well with some.

  Canada

  Mar 30
  
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• ‘Everyone loves a bargain’: Saskatoon reacts to Zellers revival

  David Williams, associate professor of marketing at the University of Saskatchewan said the name will generate some curiosity from some of the older market.

  Economy

  Jan 18
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• Lethbridge organizations agree to mediation following contentious tourism discussion

  'This is my fourth term on council and this is the first time I've seen one organization impugn another organization during the budgeting process,' a councillor said.

  Economy

  Oct 19, 2022
• University of Alberta studies the power of profanity

  A new University of Alberta study has found a few well-placed curse words can make online customer reviews more trustworthy to those reading the review.

  Canada

  Oct 4, 2022
• Hamilton municipal election: Do election signs matter?

  In today's highly digital marketplace - where every message is an online or social media post - do traditional road-side or lawn election signs still work?

  Politics

  Sep 28, 2022
• What happened to… Crystal Pepsi?

  Erica Vella revisits the elusive drink from the 90s, Crystal Pepsi; she learns why the pop flopped and if there is a chance the cola could ever make a return to store shelves.

  Canada

  May 12, 2022
• California moves forward in push for gender neutral displays at large stores

  A bill would require retailers to have a gender neutral section to display ``a reasonable selection'' of items.

  World

  Sep 1, 2021
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• It’s not just inflation, the COVID-19 pandemic is also feeding ‘shrinkflation’

  As the economic recovery from COVID-19 pushes up costs for many companies, some are quietly shrinking package sizes while keeping prices unchanged.

  Money

  Jul 15, 2021
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• City of Lethbridge’s new logo, branding unveiled to mixed feedback

  "Having that crest for (that many) years without a progression, I think it was time to update the image of the city."

  Economy

  Jun 22, 2021