Marketing
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Saskatoon morning news rewind: Tuesday, May 2Here's a look back on who was on 'Global News Morning Saskatoon' for Tuesday, May 2.BlogsMay 2
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Columbia Sportswear ad asking people to ‘be the goat’ in French puzzles QuebecersThe French translation of "be the goat" to "soyez la chèvre" in Columbia Sportswear's most recent advertising campaign isn't sitting well with some.CanadaMar 30
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‘Everyone loves a bargain’: Saskatoon reacts to Zellers revivalDavid Williams, associate professor of marketing at the University of Saskatchewan said the name will generate some curiosity from some of the older market.EconomyJan 18
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Lethbridge organizations agree to mediation following contentious tourism discussion'This is my fourth term on council and this is the first time I've seen one organization impugn another organization during the budgeting process,' a councillor said.EconomyOct 19, 2022
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University of Alberta studies the power of profanityA new University of Alberta study has found a few well-placed curse words can make online customer reviews more trustworthy to those reading the review.CanadaOct 4, 2022
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Hamilton municipal election: Do election signs matter?In today's highly digital marketplace - where every message is an online or social media post - do traditional road-side or lawn election signs still work?PoliticsSep 28, 2022
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What happened to… Crystal Pepsi?Erica Vella revisits the elusive drink from the 90s, Crystal Pepsi; she learns why the pop flopped and if there is a chance the cola could ever make a return to store shelves.CanadaMay 12, 2022
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California moves forward in push for gender neutral displays at large storesA bill would require retailers to have a gender neutral section to display ``a reasonable selection'' of items.WorldSep 1, 2021
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It’s not just inflation, the COVID-19 pandemic is also feeding ‘shrinkflation’As the economic recovery from COVID-19 pushes up costs for many companies, some are quietly shrinking package sizes while keeping prices unchanged.MoneyJul 15, 2021
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City of Lethbridge’s new logo, branding unveiled to mixed feedback"Having that crest for (that many) years without a progression, I think it was time to update the image of the city."EconomyJun 22, 2021
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