Most people across Canada can expect an interruption Wednesday by an emergency public alert that will be broadcast on television, radio and sent to mobile devices as part of a countrywide test of the system.

New requirements could raise as much as $830 million for Canadian content from web giants by 2023, the government said.

The company sent emails to its customers Wednesday warning it would be increasing the price of its internet data packages by $10 a month beginning Oct. 1, calling the move "a difficult decision."

The federal government says it's concerned that a controversial regulatory decision last year may undermine investments in Canada's communications networks, particularly in rural and remote areas.

The move helps more than 100 broadcasters that are facing significant declines in advertising revenue.

The complaint comes a month after TekSavvy appealed to Canadian consumers, which it says has resulted in support for the CRTC's decision by more than 150,000 Canadians.

Entwisle was one of several high-level executives from Canada's largest national and regional wireless service providers that have been united in their rejection of mandated MVNOs, which would be given the right to tap into their facilities.

The Competition Bureau says the proposal on virtual mobile network operators could erode competition from the regional wireless carriers that have to invest in their own networks.

The promotion comes ahead of regulatory hearings this week that could eventually result in more small competitors in Canada's wireless industry.

Greater regulation and more state control isn't the answer, Rob Breakenridge says.