The Generations Foundation 2022 Holiday Food and Toy Drive is officially underway to spread holiday cheer and support Montrealers this season.
The goal is to give a new toy to thousands of children in the area who may not otherwise receive a gift. It also provides non-perishable food items to families in need.
The husband-and-wife team behind the Generations Foundation works tirelessly to provide breakfast and lunch year-round at more than 100 Montreal-area elementary and high schools. Their hot meal program ensures that thousands of children don’t go hungry.
“It is a mom-and-pop shop,” said Adrian Bercovici, founder and executive director at the foundation. “We are still the only two people in the office, but we have literally hundreds of volunteers.”
St. Monica Elementary School in the city’s Notre-Dame-de-Grâce neighbourhood is one of the schools the foundation’s program helps on a daily basis.
“The Generations Foundation and a lot of our other donors have really brightened up the day for the kids,” school principal Peter McKelvie said. “We have about 85 to 95 kids every morning coming in for breakfast and this is how they start off their day. We are very blessed to have such a great group contributing.”
McKelvie encourages anyone who can to contribute to the 2022 Holiday Food and Toy Drive to help children and families in need have a great holiday.
“Just the smallest donation of food or a toy will go so far in making a kid’s life much, much happier and brighter,” he said.
This year, the Generations Foundation’s most urgent need ahead of the holidays is gifts for girls aged six to 14. They are looking for arts and crafts, gift cards for clothing stores, board games, winter coats and boots, among other items.
”We really are desperate for girls’ toys,” said Natalie Bercovici. “It seems there are a lot more boys’ toys out there, but we don’t have enough girls’ toys.”
Find out where to make a donation
Interested in making a donation? Here’s a list of drop-off locations:
4210 Notre-Dame St. W.
Lobby at 1010 Ste-Catherine St. W.
EMSB Head Office
6000 Fielding Ave.
6767 de la Côte-de-Liesse Rd.
6600 St-Jacques Street
1000 St-Jean Blvd., Ste. 110
2313 Ste-Catherine St. W., Ste. 121
HSBC Montreal Main
2001 McGill College Ave., Ste. 160
88 René-Lévesque Blvd. W.
3055 Saint Martin Blvd. W., Room 150
5095 Jean-Talon St. E.
HSBC Marché Centrale
8999 L’Acadie Blvd.
9155 Taschereau Blvd.
Best Buy Anjou
7400 des Roseraies Blvd.
Best Buy downtown
470 Ste-Catherine St. W.
Best Buy Saint-Jérôme
1040 du Grand Héron Blvd.
Best Buy Mascouche
113 Mnt. Masson, Bldg. C, Unit 2
Best Buy Vaudreuil
3090 de la Gare Blvd.
Best Buy Marché Centrale
8871 de l’Acadie Blvd.
Best Buy LaSalle
7077 Newman Blvd.
Best Buy Laval
1560 le Corbusier Blvd.
Best Buy Pointe-Claire
6815 Trans-Canada Hwy., Local #Y009
Best Buy Rosemère
401 Labelle Blvd., unit M-20
Other ways to help
If you wish to make a donation to the Generations Foundation you can do so online.
If you want to learn more about how to help the organization, you can visit its website.