Morden, Man., senior hockey team changes Indigenous name to Bombers

Click to play video 'Morden hockey name change' Morden hockey name change
After pushback from the community, a Manitoba senior hockey team is changing its name – Oct 20, 2020

A senior hockey team in a small Manitoba city has changed its name following a push against the use of Indigenous names and caricatures as mascots.

The Morden Bombers are ready to start the season in new jerseys decked out with a giant black, white and red “B” logo, team president Brent Meleck said Tuesday.

“We are going to try and put the best product we can on the ice and make it enjoyable for everybody to come watch,” he said.

Read more: Morden hockey team to change controversial name after community consultation

“Maybe we will get more fans out.”

The team in Morden, 100 km southwest of Winnipeg, was previously named the Redskins, a derogatory term used to describe Indigenous people.

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The team’s logo was also a stereotypical Indigenous man with four feathers in his hair, a replica of the controversial logo of the National Hockey League’s Chicago Blackhawks.

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A statement from the team’s executive in August said the former name of the team was discussed with members of the organization and the community.

It said the history and pride ingrained in the organization would be carried forward with a new brand.

The move to change the name came soon after Washington’s National Football League team committed to changing the same name in July.

That same month, Edmonton’s Canadian Football League decided to change its name from the Eskimos. And the Manitoba junior men’s hockey team in Neepawa announced it was dropping its name, the Natives, as well as its Indigenous mascot.

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Read more: The complicated history of the now-former name of Edmonton’s CFL club

“To us, our logo has always represented community, camaraderie, commitment and perseverance. These are the values we have defended when challenged,” the team’s statement said in August.

It added that not all members of the community found the team’s name inclusive or appropriate and that the team has a better understanding of how the name and logo can be perceived.

“We wish to represent every citizen of Morden and made the decision to make changes moving forward,” the statement said.

‘The time has come’

Morden’s senior hockey team chose the previous name about 25 years ago. A motion to city council to change the name in 2015 failed.

Mayor Brandon Burley wrote a letter to the South Eastern Manitoba Hockey League team’s leadership over the summer requesting the name and logo be changed.

Read more: ‘The time has come:’ Morden, Man., mayor calls on hockey team to change name

“We have a good number of Indigenous folks in our community,” he said at the time. “The time has come and gone when we can continue to offend them with something as simple as a hockey team name.”

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The mayor said he would support any associated costs through fundraising efforts and his own personal finances.

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The Bombers name had been used by a now-defunct hockey team in the area previously. Meleck said that history meant it was quickly supported by players and the community. The logo was designed by local youth hockey players and approved by Hockey Manitoba.

Meleck said he wasn’t concerned about possible confusion with the Canadian Football League Winnipeg Blue Bombers.

Read more: Changing logos is a start, but experts say racialized brands need to do even more

He said it has been a quick turnover but sponsors have stepped up to ensure the team’s legacy will continue.

“We are going to move forward,” Meleck said.

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“As society went and everything went it was time for a change.”

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Taking a look at the ancient history of the Morden area – Mar 23, 2017