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Takeaways from Day 2 of Republican National Convention: Play up the positives

Click to play video: 'RNC aims to fire up Trump fans, not attract new voters'
RNC aims to fire up Trump fans, not attract new voters
WATCH: RNC aims to fire up Trump fans, not attract new voters – Aug 25, 2020

The second day of the Republican National Convention started with a decidedly different, more positive tone, with an emphasis on Americans who say have they benefited from President Donald Trump’s policies.

Here are some takeaways from the second night.

Leveraging the White House

Three ruffles and flourishes. The squeak of a Sharpie. The theatrically lit Rose Garden.

Trump sought to leverage the full weight of the presidency behind his reelection effort, as he blended official acts and campaigning during the Republican National Convention.

In the convention’s first half-hour, the convention aired a video featuring Trump signing a pardon for Jon Ponder, an ex-convict who now runs an acclaimed prisoner reentry program. Later, military aides opened the doors to the White House Cross Hall as “Hail to the Chief” played before Trump presided over a naturalization ceremony for new Americans. Both events were taped in recent days as Trump and his reelection campaign looked to find ways to airbrush the harsher edges of his actual policies.

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They will add to criticism that Trump is exploiting the White House for political purposes in ways none of his predecessors have. While Trump is not covered by the federal Hatch Act, which limits the political activities of most federal workers, previous presidents have tended to draw clear distinctions between campaigning and governing.

Click to play video: 'Teen involved in Lincoln Memorial confrontation slams media ‘war machine’ at RNC'
Teen involved in Lincoln Memorial confrontation slams media ‘war machine’ at RNC

The events came in the run-up to First Lady Melania Trump’s prime-time address in the newly renovated Rose Garden and Trump’s own acceptance speech from an elaborate stage on the White House South Lawn on Thursday.

Republicans stake out policy ground

For technical reasons, Republicans did not vote on a new platform this year, but on Tuesday they tried to make clear what they stand for.

The night’s program offered snapshots both of how the GOP has changed since Trump’s insurgent candidacy took over the party four years ago and what has remained the same.

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There were longtime standards — opposition to abortion and hardline policies on illegal immigration — but also Trump’s rewiring of the GOP’s one-time free market orthodoxy on trade and its interventionist foreign policy.

Like Democrats before them, Republicans put forth “real people” to make Trump’s point.

John Peterson, who owns a metal fabrication company in Wisconsin, highlighted Trump’s efforts to reinvigorate domestic steel manufacturers with tariffs on China. Jason Joyce, a Maine lobster fisherman, credited Trump with helping to save his industry from cheap exports from China. “I have to confess: I didn’t support Trump in 2016,” said Joyce. “Skeptical that he shared my conservative views, I expected him to flip-flop on his campaign promises. But he has followed through on his promises.”

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Republicans also showcased Trump’s signing of criminal justice reform legislation — an issue on which the GOP had resisted moving in prior administrations. He then pardoned a convicted bank robber, Jon Ponder, during the convention program in a ceremony conducted at the White House, a highly unusual mix of politics and policy from the nation’s most famous address.

Click to play video: 'President Trump’s daughter Tiffany says media ‘manipulates’ Americans in RNC address'
President Trump’s daughter Tiffany says media ‘manipulates’ Americans in RNC address

Trump’s reshaping of GOP’s foreign policy was also on display with the prominent speaking slot for Kentucky Sen. Rand Paul — an outspoken critic of American overseas interventionism. Paul highlighted Trump’s refusal to “leave our blood and treasure in Middle East quagmires” and his push to end “endless wars.”

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Those efforts by Trump — particularly his withdrawal last year of nearly all American troops from Syria — led to some of the sharpest criticism from members of his own party in Congress. Now, they are airing in prime time.

Empathy deficit?

The Republicans have an empathy problem.

Trump has long struggled with personal connections in times of tragedy, whether due to natural disasters or mass shootings, a shortcoming highlighted by the suffering due to the COVID-19 pandemic.

His harsh rhetoric and relentlessly optimistic outlook on the crisis — which often flies in the face of the facts — has hurt him, according to campaign surveys, which show that voters believe that Democratic Joe Biden relates far better to their hardships. The Republicans this week have tried to highlight Trump’s softer side, after Democrats effectively showcased the compassion of Biden.

But the attempt to humanize Trump was already in the works, part of a strategy to win back senior and suburban voters who have abandoned him in no small part due to his aggressive rhetoric and lack of obvious empathy during the coronavirus pandemic.

His campaign is relying on testimonials of his family members and those who have been touched by his policies.

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Click to play video: 'Melania Trump expected to give ‘uplifting’ speech at RNC, Pompeo criticized for speaking from Israel'
Melania Trump expected to give ‘uplifting’ speech at RNC, Pompeo criticized for speaking from Israel

But of note, none of the trio of adult Trump children who spoke over the for first two days offered a humanizing anecdote about their father, sticking to political talking points and attacks on Biden.

With friends like these

Trump’s tolerance for conspiracists and fringe voices who back his political ambitions was on stark display Tuesday.

His campaign was forced to pull a recorded speech featuring a speaker who shared anti-Semitic and other extreme messages on Twitter just hours before it was to air at the convention.

“We have removed the scheduled video from the convention lineup and it will no longer run this week,” said campaign communications director Tim Murtaugh.

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Mary Ann Mendoza had been scheduled to deliver remarks Tuesday night to highlight the president’s fight against illegal immigration. Mendoza’s son was killed in 2014 in a head-on collision by a man who was under the influence and living in the U.S. illegally.

Mendoza’s speech was pulled after she spread tweets related to the baseless QAnon conspiracy theory, which centres on an alleged anonymous, high-ranking government official known as “Q” who shares information about an anti-Trump “deep state” often tied to satanism and child sex trafficking.

Earlier Tuesday, a Republican congressional nominee from Georgia who supports the QAnon theory revealed she had been invited to the convention.

Marjorie Taylor Greene posted a photo of the invitation to her Twitter account Tuesday. She wrote that she was “honoured and thrilled to be invited to attend President Trump’s acceptance speech Thursday evening at the White House.”

Click to play video: 'Gun-toting ‘Ken and Karen’ couple gives Trump their endorsement at RNC'
Gun-toting ‘Ken and Karen’ couple gives Trump their endorsement at RNC

Trump praised Greene as a “future Republican Star” after she won her primary earlier this month. He has courted the support of QAnon believers, saying, “I heard that these are people that love our country.”

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The RNC did air a speech by anti-abortion activist Abby Johnson. She has previously advocated for something called “household voting,” saying women should defer to their husbands on making decisions related to politics.

A ratings disappointment

Ratings for the opening night of the convention trailed not just Trump’s convention four years ago, but the Democrats’ convention last week. Trump had looked to this week’s event as a “four-night infomercial” for his reelection, but it appears viewers weren’t as keen on the show as he hoped.

Overall, 17 million people watched the final hour of convention coverage on all networks Monday, down from 19.7 million who saw Biden’s first night last week. Fox’s audience was up 238 per cent, but Democratic convention viewership beat Republicans on ABC, CBS, NBC, CNN and MSNBC.

While MSNBC and CNN combined had just under 10 million viewers for Biden’s first night, they had 3.6 million for Trump, Nielsen said.

Trump on Tuesday complimented CNN for carrying nearly the entirety of the Monday night convention, implicitly chiding his favoured Fox News for repeatedly breaking away from the scripted programming to conduct live interviews.

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