The arena that’s been known as the Barrie Molson Centre will now be called the Sadlon Arena.
On Monday, city council approved a 10-year naming rights offer from Paul Sadlon Motors Inc. for $170,121 per year, a total of $1,701,210.
“As a business leader in Barrie since 1971, my family is proud to be continuing our legacy of giving back to our community in such a prominent way,” Paul Sadlon Sr. said in a statement.
“Sadlon Arena” will appear on all signage at the venue at 555 Bayview Dr. City officials say all changes to the signage will occur as soon as possible.
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Sadlon Arena is 110,000 square feet and is home to the OHL’s Barrie Colts. It holds many other entertainment activities throughout the year, including concerts, trade shows and special events.