Record-setting $1.72M year for the 2019 Edmonton Fringe Festival

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Edmonton Fringe Festival says 2019 edition of event was a success
WATCH ABOVE: Organizers say 2019 has been a record-breaking year for the Edmonton Fringe Festival. Kendra Slugoski has the details – Aug 26, 2019

It was a record-setting year for the Edmonton International Fringe Theatre Festival, with 147,358 tickets sold over the course of the 11-day event.

The total box office revenue was $1.72 million — up 18 per cent from 2018 — with $1.4 million of that going to participating artists.

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“This year has truly been a year where patrons are willing and eager to take a chance,” Fringe artistic director Murray Utas said.

He said the “randomizer” feature on their website alone generated over $120,000 in ticket sales, “which is a true testament to the openness of festival audiences to experience new, daring and exciting theatre right here in the heart of Old Strathcona,” he added.

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LISTEN BELOW: Murray Utas joins the 630 CHED Afternoon News

The randomizer is an app on the Fringe website created by marketing agency Kick Point. It allowed festival-goers to click a Magic 8-Ball-like button on the website and be given a random show suggestion.

The randomizer app’s suggestion on what show to go see at the Edmonton Fringe Festival. Credit: Edmonton International Fringe Theatre Festival

The fringe festival grounds received 848,263 visits, while audiences took in more than 1,900 live theatre performances at 50 venues, festival organizers said Monday.

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There were 258 indoor shows at this year’s festival — 30 more than in the past — and 36 different outdoor buskers to entertain visitors in Old Strathcona.

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This year there are four holdover shows for theatre lovers to take in from Aug. 28 to 31: TEDxRFT from Rapid Fire Theatre, Reality Crack from Vibrate, There Ain’t No More from Breaker/Fixer Productions and The Green Line from In Arms Theatre Collective.

This year’s theme was “Where the Wild Things Fringe” — a nod to 1963 children’s book by Maurice Sendak.

WATCH: 2019 Edmonton International Fringe Festival reviews

—More to come…

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