Fredericton newcomer recognized as the ‘king of coffee’

Click to play video: 'Immigration business success story, newcomer ‘King of Coffee’' Immigration business success story, newcomer ‘King of Coffee’
WATCH: It's said the first year of business is the hardest, that wasn't the case for one newcomer entrepreneur in Fredericton. He's managed to get his products onto store shelves, propelling him to a level of success he never imagined. Megan Yamoah has more – Apr 4, 2019

It’s said the first year of business is the hardest, but that wasn’t the case for one newcomer entrepreneur in Fredericton.

Mohamed Khirallah arrived in Canada from Cairo Egypt less than two years ago and in that short time has built a coffee brand that nets $100,000 a year. Khirallah’s coffee is sold in gas stations and supermarkets across the capital city.

He says as a newcomer, interacting with locals and networking gave him a business advantage.

“From the first moment I landed in Fredericton I started to introduce myself to community and I started to integrate into the community,” said Khirallah, owner of Roticana Coffee Company.

READ MORE: The longer someone lives in Canada, the more critical they may be of immigration: federal survey

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Khirallah imports high-quality raw coffee beans from around the world. He says the roasting process is what makes his coffee brand unique.

“People just absolutely love it because it’s locally roasted right here in Fredericton.” Kelly Sprott, an Irving Gas Bar Manager.

Roticana Coffee inside Irving Gas Bar in Fredericton. Megan Yamoah / Global News

Khirallah’s roasting machine alone cost him $150,000. To save costs, he designed his logo and handles all advertising since he has a background in graphic design. The one expense is doesn’t spend a dime on is sales staff.

“My sales force is Frederectionians themselves. They helped me a lot with sales and spreading the word and marketing for the product,” says Khirallah.

Mohamed Khirallah demos his roasting machine. Megan Yamoah / Global News

And those sales have helped this Irving gas bar’s bottom line, the manager says they sell close to 150 cups of his coffee a day.

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“We have seen sales go up about 25 per cent, and it’s only been in for about a month, so that’s a huge increase in a month,” says Kelly Sprott , manager of Fredericton Irving Gas Bar.

Since Roticana Coffee is in such high demand Mohamed wants to open a cafe. He is looking for a larger facility with more room for packaging.

“This is actually because of the community here in Fredericton. They did a great job supporting our business to grow that fast,” said Khirallah.

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