Loblaw launches ‘no name’ beer, will be buck a bottle on Family Day weekend

Loblaw has chosen to re-enter the buck-a-beer market with a new, no-name brand of beer.

In a release, the company says, “in keeping with its 40-year philosophy of simplicity and quality, mixed with a hint of humour, the team behind no name is launching beer.”

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The beer will become available in February but the “Canadian-style lager” will only be on discount for the Family Day weekend.

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A six-pack will set you back $6.60 including deposit between Feb. 15-17. The regular price will be $10.45 for the beer which can soon be found in select LCBO stores and the web site.

Loblaw previously offered up bottles of its PC band of beer last fall in a move that the company has declared to be a success.

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“When we piloted ‘buck-a-beer’ to Ontarians last fall, the results were unbelievable,” said Ian Gordon, senior vice president for no name products, in a statement. “We had record-breaking sales and incredible consumer feedback. It was an easy decision to bring the no name brand to this category at this price.”