It appears the City of Surrey is pulling out all the stops to sell Light Rail Transit in the lead-up to October’s civic election.
In an internal memo sent to council from the General Manager of Engineering, an “LRT communications plan” is laid out for September and October.
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It says the goal is to “earn and maintain support for the project with proactive, early, broad, regular and high-visible communications.”
It says the “desired outcome” is to “build support, consensus and social license for LRT.”
The memo says activities, including a “proactive media blitz,” will be undertaken by either TransLink or the City.
There’s no word on how much the communications plan will cost.
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