This year’s WestJet Christmas Miracle video has an Alberta focus, as the company surprised Fort McMurray residents impacted by the May wildfires.
READ MORE: WestJet Christmas Miracle stunt ad won’t make people buy their flights: profs
In late November, the airline company put on a special Christmas party called the “Snowflake Soiree” for those affected by the wildfire and everyone in attendance was give given a free WestJet ticket.
The company said it wanted to give back to a community that’s had a difficult year.
READ MORE: WestJet releases latest, heartwarming Christmas video
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WestJet is known for its Christmas videos that tend to tug on the heartstrings, and the fifth annual video is no different.
https://twitter.com/JackCodini/status/808318548573638656
WestJet’s Christmas Miracle videos have been viewed more than 54 million times since the first one was released in 2012.
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