A stunning new video, which is the centrepiece of a new tourism marketing plan from the government agency responsible for attracting tourists to B.C., was unveiled today.
The video, called The Wild Within has three minutes of high-definition images featuring the best of B.C’s wilderness along with an inspirational narration. Its part of Destination BC’s new strategy to market B.C. across Canada and around the world.
“Since Destination BC’s inception, we’ve been listening to industry’s many voices, gathering perspectives on the best approach to building value for the businesses and people in our visitor economy and seeking direction on the most important role for us in that work,” Destination BC CEO Marsha Walden said in a statement.
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“Our new corporate plan lays out the strategy Destination BC will follow for the next three years to help British Columbia reach its full potential as a tourism destination – our plan for how we will win, together.”
Tourism has become one of the fastest growing economic sectors in the world and is B.C.’s third largest employer, according to Destination BC. In 2013, more than 132,000 people were employed in tourism-related businesses in B.C., which was up by three per cent from the previous year. And the tourism industry contributed $7.3 billion in GDP in 2013.
The video, along with revitalizing Super, Natural British Columbia, is part of a new strategy to deal with the changing ways people plan their vacations. The new brand will be rolled out in upcoming ski campaigns in Washington and Ontario in November.
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