June 20, 2014 8:08 am

Remai Art Gallery launches brand


Watch above: Saskatchewan’s newest art gallery unveils a ‘modern’ brand name

SASKATOON – The Remai Art Gallery of Saskatchewan officially launched its brand Thursday, aiming to entice people from around the world.

Tourism officials, government representatives, and stakeholders witnessed the official brand launch of the “Remai Modern Art Gallery of Saskatchewan.”

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“We’ll be taking that new brand to the province today, we’ll be taking it out to the rest of Canada, and out to the world over the next two years … to start selling the City of Saskatoon, (and) Saskatchewan,” said Gregory Burke, the gallery’s executive director and CEO.

The brand comes after a nine-month consultation process that involved artists, donors, board members, and other groups.

“A brand is more than a word or a set of words, a brand is basically a promise,” explained Burke.

“The promise of something really significant.”

Set to open in 2016, it will be the largest gallery in Saskatchewan.

“It’s forward thinking, and reflects a big, bold vision,” said Ellen Remai, who donated $30 million to the gallery through the Frank and Ellen Remai Foundation.

The foundation also donated 405 Picasso prints worth $20-million.

“We’re very excited. It’s a new era in this province, certainly in the way that a lot of things are happening here, really exciting things,” said Mary Taylor-Ash, Tourism Saskatchewan’s interim CEO.

The excitement comes at a price however, the gallery will cost $76 million.

On Thursday, Alain Gaucher was announced as the gallery’s president and board chair.

“When we look at the art that’s going to be available, the largest line of Picasso linocuts in the world in one gallery, it will have a significant impact in terms of tourism,” said Gaucher.

Over the next 24 months, the gallery’s board will develop a promotions plan that includes exhibitions, seminars, lectures, and even a travelling road show.

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