March 6, 2014 11:52 pm

Save the Children PSA imagines civil war in the UK


TORONTO – Save the Children UK has released a short PSA (above) stylized after the popular ‘Second a Day’ videos that have been circulating on the Internet.

The video, titled ‘Most Shocking Second a Day Video,’ shows a young British girl having her life torn apart by war.

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It opens with the girl blowing out candles on her birthday cake. We then get a glimpse of her happy life with quick shots of her playing with toys, spending time with family, and going to school.

Look closely and you’ll see signs in the background that not all is right.

A newspaper headline reads “Government declares Martial Law,” neighbours are arguing, news clips show airstrikes, and people are frantically running out of houses with their belongings.

We then see the girl in the midst of an explosion. Then dirty and cowering in the back of car with sirens and flashing lights going off.

In the end the girl appears to be in a hospital gown as she’s given something on a metal dish with a candle in it in place of a birthday cake. It then fades to the words “Just because it isn’t happening here, doesn’t mean it isn’t happening.”

The video was produced by Save the Children to mark the 3-year anniversary of the crisis in Syria, which, according to a report from last November,  has claimed the lives of over 11,000 children.

The campaign has had over 8 million views since being uploaded to YouTube on Wednesday.

SOUND OFF: Do you find the PSA effective in getting the message across? Share your comments below or on our Facebook page.

© 2014 Shaw Media

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