Vancouverites will not have a chance to attend the beloved Santa Claus Parade for the fourth straight year.
Organizers said it has been cancelled, again, due to no title sponsor.
A spokesperson for Pace Group Communications said it has been put on hiatus as funding for the event is scarce without a sponsor.
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It is the second year in a row it has been scrapped because of the lack of sponsorship.
The parade was previously sponsored by Telus and Rogers.
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The last time the parade was held in Vancouver was 2019.
The COVID-19 pandemic led to the cancellation of the 2020 and 2021 events.
Back in 2019, the parade drew a crowd of more than 300,000 people along a 1.8-kilometre route through downtown Vancouver.
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